Alibris Book Marketplace

Wireframes | UI Design | Visual Design | Front-end Coding | Graphic Design | Site Optimization

One of the leading book marketplaces, Albris started as a small independent marketplace in 1998. Alibris' marketplace software supports a half-dozen e-commerce store fronts including Alibris UK, Waterstones Markeplace, and Half Price Books Marketplace. As the Web Manager for Alibris (later Monsoon Commerce), I had a myriad of responsibilities ranging from IA, wireframing, visual designs, front-end code, and site optimization. Sporting an agile methodology, we could move quickly and efficiently to tackle multiple projects with tight time constraints.

Alibris Homepage on desktop and mobile

I worked with an outside agency to help format our complex web code into a slimmed-down, usable, mobile site. Stripping away the heavier assets and focusing on key shopping use cases, the Alibris mobile site is streamlined, responsive, and as simple to use as a native mobile app. Additionally, I played a key role in our SEO strategy by identifying outdated front-end code that was bloating the site. This was done to prevent a lower Google page rank based on site responsiveness and initial load time. I used Yahoo's YSlow and Google's Page Speed to constantly test and refine the results which made a significant impact by decreasing site load time.


Alibris Visual Design Alternative
Alibris Search Results Alternate Visual Design
Half Price Books Skinned Version
Half Price Books Marketplace Site

Joe Rapoza Profile Picture

About Joe

I'm a user experience professional living and working in the San Francisco Bay Area. I have over 15 years of Web design experience and I'm driven by challenges of all shapes and sizes. I have a huge passion for the UX methodologies that allow me to build incredible products and bring smiles to a customer's face. My ideal situation is to work with a diverse group of passionate technologists to ignite my passion for learning and also allow me to pass on what I've learned from my own experiences.

You may also view my CV in PDF format.


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